How to get an app on apple store
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How to get an app on apple store update#
The department has added significant headcount in recent years, they added.Īny app or update that runs on an iPhone needs a stamp of approval from a human being in order to be distributed on Apple's App Store. Apple recently opened new App Review offices in Cork, Ireland, and Shanghai, China, according to a person familiar with the matter. Inside the app review team, Apple employees manually screen every single iPhone app before they become available to download on Apple's platforms, the people said. ERB is also the body that makes the final call on whether an app can stay on the store or is banned.įor example, last year, the ERB and Schiller made the decision to ban the Infowars app from the App Store for violating content policies after publishing threats to a reporter, a person familiar with the matter said.
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The "executive review board," or ERB, sets policy for Apple's Worldwide Developer Relations department, which is often called App Review. People familiar with the matter told CNBC that an executive board led by Apple marketing Senior Vice President Phil Schiller meets every week to discuss controversial apps or other iPhone software programs that may infringe Apple's App Store guidelines. And Apple's own developers for years have chafed under App Review's sometimes arbitrary rejections and boilerplate feedback. Spotify, the streaming music service that competes with Apple Music, has filed a competition complaint with the EU. In the United States, presidential candidate Elizabeth Warren says that Apple competes with the apps on its own platform. In addition, Apple's platform is drawing new scrutiny as politicians and regulators take a more skeptical look at the power of big tech companies.